Journal
Long-form essays on namespace strategy, category-defining domains and the emerging markets they map to — written for operators and investors deciding what to call the thing they are about to build.
Autonomous Mobility · 9 min read
Japan's robotaxi rollout is moving from closed pilots to public corridors. The consumer layer that sits above it still has no default name — and a single exact-match geo domain is the most direct route to owning it.
Future Mobility · 8 min read
Why category-defining domains like vertihub.london and evtol.london will anchor the next generation of urban air mobility.
Clean Energy · 7 min read
Residential energy storage is consolidating into a discovery problem. The domains that solve it will become category infrastructure.
Namespace Strategy · 6 min read
Geo-extensions are no longer novelty — they're sovereign brand real estate. Here is how serious operators are using them.